Design | Environments
Opportunities abound for extending a brand's visual expression across different media and channels, including the built environment.*
Merz: Wall to wall brand
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Merz North America was undergoing a corporate-wide reorganization and internal branding initiative. As part of their efforts, Baker was tasked with creating an interior environment that reflected the new purpose and values that were being articulated at the leadership level.
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My role: Art direction, design, production and site supervision of installation in Raleigh, NC
Read the case study. |
Momenta: Cultural immersion
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Momenta Pharmaceuticals was a Cambridge, Massachusetts based company that discovered and developed novel therapeutics to treat rare, immune-mediated diseases. We built the new brand from the ground up — strategy platform, messaging, logo, and brand expression including website and spirit book.
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My role: Art direction, design, production and site supervision of installation in Cambridge, MA
Read the case study. |
The branded environment is a living embodiment of the corporate culture and it provides a lived experience in support of other touch points, like a spirit book and website, both shown below:
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*The work shown on this page reflects both my individual efforts and those of the collaborative Baker team and its creative partners.