Illustration 

Many of my illustrations have been created to support blog posts at Baker, some of which I have also written*. The visual work is a mixed bag of analog techniques and various computer applications. 

VISUAL ASSETS 

VISUAL ASSETS AND WRITING

Seeing the familiar in new ways

I spent the better part of six years taking a bus to my job in downtown Los Angeles where I would see the same people, perform the same tasks, walk the same routes and eat at the same restaurants every day. In the beginning I liked the routine but over time it became mind-numbing and soul-crushing. I was turning into a zombie. That is, until I decided to change my perspective and to embrace the prosaic by committing myself to seeing something new among the familiar — every day.
​Ideas live at the intersection of experience, process and intuition.

They come sometimes from concerted effort and other times they are the fruit of sub-conscious cogitation. Sometimes they are invited and occasionally, they will find us at random, serendipitously.
"Don't move. He can't see us if we don't move!"

Do you remember that scene from Jurassic Park? Well, apparently the same principle applies in your efforts to connect with your employees. Consider:
  • Including video in a landing page can increase conversion by 80%.¹
  • 65% of video viewers watch more than ¾ of a video.¹
  • 4 times as many customers would rather watch a video about a product than read about it.¹
  • 52% of marketers believe that video is effective for brand awareness.¹
  • 51% of marketing professionals worldwide name video as the type of content with the best ROI.¹
  • People spend on average 2.6 times more time on pages with video than without.¹
  • Animated books result in better comprehension than static books²
*The work shown on this page reflects both my individual efforts and those of the collaborative Baker team and its creative partners.