Visual lab

Some of our favorite work happens in the design and creative process but it often winds up on the cutting room floor, a casualty of circumstances. 

​Sure, we solve for business needs and we work against a creative brief. However, so much of what we do lies in the in-between — it just has to look good and feel right.

Here, then, are some random studies in service of brand expression.

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Ephemera

Many of these projects are personal in nature and created by hand using simple, analog techniques. The world of design has evolved to be so polished and computer-centric that I find satisfaction and relief when working by hand. I'm a fan of wabi-sabi and try to embrace the imperfections that bring soul and humanity.