Opportunities abound for extending a brand's visual expression across different media and channels. Here are some recent projects.*
Wall to wall brand
Merz North America was undergoing a corporate-wide reorganization and internal branding initiative. As part of their efforts, Baker was tasked with creating an interior environment that reflected the new purpose and values that were being articulated at the leadership level.
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My role: Art direction, design, production and site supervision of installation in Raleigh, NC
Read the case study. |
Cultural immersion
Momenta Pharmaceuticals was a Cambridge, Massachusetts based company that discovered and developed novel therapeutics to treat rare, immune-mediated diseases. We built the new brand from the ground up — strategy platform, messaging, logo, and brand expression including website and spirit book.
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My role: Art direction, design, production and site supervision of installation in Cambridge, MA
Read the case study. |
AMRI
Below: Spirit book (accordion fold)
Below: Wall posters — series of five, one per featured value (click to see larger)
Visual laboratory — Design explorations
Some of our favorite work happens in the design process but winds up on the cutting room floor, a casualty of circumstances.
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Sure, we solve for business needs and we work against a creative brief. However, so much of what we do lies in the in-between — it just has to look good and feel right.
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Here, then, are some random studies in service of brand expression.
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Content for the Baker blog
VISUAL ASSETS
VISUAL ASSETS AND WRITING
Seeing the familiar in new ways
I spent the better part of six years taking a bus to my job in downtown Los Angeles where I would see the same people, perform the same tasks, walk the same routes and eat at the same restaurants every day. In the beginning I liked the routine but over time it became mind-numbing and soul-crushing. I was turning into a zombie. That is, until I decided to change my perspective and to embrace the prosaic by committing myself to seeing something new among the familiar — every day. |
Ideas live at the intersection of experience, process and intuition.
They come sometimes from concerted effort and other times they are the fruit of sub-conscious cogitation. Sometimes they are invited and occasionally, they will find us at random, serendipitously. |
"Don't move. He can't see us if we don't move!"
Do you remember that scene from Jurassic Park? Well, apparently the same principle applies in your efforts to connect with your employees. Consider:
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*The work shown on this page reflects both my individual efforts and those of the collaborative Baker team and its creative partners.